Objective
The objective of this study should be to evaluate exactly how “mother admirers” effect on the existing activities out-of parasocial relationship anywhere between fans and you will idols also to gain greater expertise with the reasons hidden the new acquisition of idol dolls. Likewise, from the like the experience and you may views out of male idol fans, the analysis tries so you’re able to develop the fresh understanding of lover choices and you may improve knowledge of the latest reasons riding idol-toy use.
Design/methodology/means
Getting idol-doll people due to the fact research items, this study conducted textual data as well as in-depth interviews to understand more about fans’ motivations for purchasing idol dolls.
Results
Idol doll purchases was driven by psychological attachment, for example one of mom admirers just who seek to introduce a feeling of manage and keep maintaining a mother–youngster relationship. Additionally, to purchase idol dolls may also serve as a disguise getting girlfriend admirers to full cover up their close fantasies about their idols. Additionally, idol dolls serve as semiotic identifiers, drawing such as for example-oriented fans and you will gaining neighborhood recognition. It ought to be indexed you to men idol fans, that happen to be considered deviant throughout the masculine normative, face analysis for the women-ruled groups, needing next proof credibility.
Fundamental effects
This research encourages understanding the reasons behind idol-toy purchases and can help advertisers inside the providing to your psychological means of fans, such mother fans, from the making and you may revenue dolls you to definitely resonate with the wished sense out of connection.
Public effects
From the taking and you will targeting the positive aspects of enthusiast affairs, this study leads to the newest constant procedure of de-demonization and you will normalization out-of fandom. While doing so, this research in addition to aims to help you subscribe a far more complete facts of one’s battles and psychological means of the Chinese young generation.
Originality/value
This study examines the brand new below-investigated mommy-fan group’s mental demands in addition to their reasons of shopping for idol-dolls. In addition acknowledges the distinct viewpoints and you can experience out-of men idol admirers, getting a fresh and you will unique opinion towards the idol-toy application.
step one Addition
” tabindex=”0″> predicated on celebrities’ appearance was basically marketed given that yet another setting to possess Chinese admirers to generally share the strong love because of their beloved idols, causing the manufacture of yet another Chinese fandom area. Into the Weibo (one of the most prominent social network networks for the Asia), the online area having idol-doll-creators, customers, and idol fans now has amassed over 460,000 followers that is very female-ruled. About system, extremely common for fans, that has a vast type of idol dolls, to post adorable photos and you will share its experience in the putting on a costume and you may applying make-up to their “newborns.” With regards to the newest user report, among the idol-toy professionals, the fresh new article-2000 generation stands for the highest proportion, getting together with 43 %, followed by the article-1995 age bracket ranking 2nd, which have an amount during the twenty six % (“2021 Pure cotton Doll varför vita män gÃ¥r med Makedonska kvinnor Players Opinion Statement” 2021). Ergo, Age bracket Z, individuals, anyone created between the late 1990’s while the early 2010s (Priporas ainsi que al. 2020), actively activates that have idol-toy sales by way of interactive social networking networks.
On the day and age out-of participatory fandom and you may fan cost savings, fans’ consumption preferences and their detected experience of idols are extremely sufferers out of academic research. Just how fans connect to stars could have been identified as parasocial interaction-the nonreciprocal, fictional correspondence between fans and media personae (Liebers and Schramm 2019; Yan and Yang 2021). In recent years, fans earnestly entering new parasocial dating fantasize on the a near kinship with idols, if they may control, or at least possess an obvious amount of effect on their idols. On Chinese social networking, there is certainly a pattern in which fans, specifically lady, relate to on their own due to the fact idols’ mothers, aunts, otherwise sisters. While past research has commonly looked at parasocial matchmaking considering heterosexual norms and you will fans’ romantic hopes and dreams on the idols (i.age., “girlfriend/partner fans” out-of idols), little might have been recognized regarding “mommy fans”,“Mommy admirers,” make reference to fans (typically feminine admirers) that are co-cultivating idols/famous people since their elderly women family unit members. People say on their own as mother of your idol and are generally indulgent so you can idols, getting them since the lovely, simple students who need the extra care (Yan and you will Yang 2021).